R12 018.00

course fees

6

modules

6 weeks

duration

Anytime

registration

Art of Sales

Mastering the Selling Process


Marketing and Sales

Gain the competitive edge with our dynamic course designed to equip you with frontline sales skills. Uncover the art of delivering value, master the art of asking impactful questions, and refine your negotiation techniques. Elevate your sales prowess and position yourself at the forefront of success with this transformative learning experience. Seize the opportunity to enhance your skills and make a lasting impact in the world of sales.
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R12 018.00

course fees

6

modules

6 weeks

duration

Anytime

registration

Payment options available to you

Summary

Sales is one of the few professions that allows you to grow over the course of your life, consistently increasing your income, opening doors and opportunities and, finally, presenting you with a path into sales management and ultimately, sales directorship, if you should choose.

This course will give you an understanding of the foundational aspects that are essential for a career in sales. In addition, you will be equipped with the skills to build your brand as a sales professional and establish meaningful relationships with your customers

What is covered in this course

By the end of this course, you will have a complete understanding of The Art of Sales, including how to:

  • Introduce sales and selling concepts to a non-sales audience
  • Define roles, explain cycles and identify trends
  • Discuss how to approach and win over customers using the correct techniques
  • Explain best call and email practices for cold-calling scenarios
  • Plan continuous professional development to grow, enrich and keep up with trends
  • Set goals and stay on target with measurable outcome

Career Pathway

Marketing Management
Public Relations Management

Academic Tutor Support

Your dedicated Online Academic Tutor (OAT) will provide you with necessary guidance, offer advice and answer academic questions on course content, to help you achieve academic success.

Student Success Coordinator

The Student Success Coordinator (SSC) team will assist you with any query that you may have about the environment, systems, and general utilisation throughout your learning journey.

Subject Matter Expert

Shelley Walters is founder and managing director of The Sales Counsel. With over 22 years in sales, she is a sought-after keynote speaker and facilitator. Shelley has “done it all”, from direct selling, account management, right up to sales manager.

Working both locally and abroad, Shelley represents South Africa as a panelist in the international Women in Sales Awards (Europe), and as a finalist in two categories in the 2019 Gender Mainstreaming Awards, South Africa. Her drive to be more than what is expected is evident in her direct, energetic and pragmatic approach towards life and business.

Self-described as a “risk-taker” and “trend-spotter”, her world revolves around creating authentic customer connections.

Technical Requirements

To access this course, you need a device that connects to a stable internet connection.

How you will learn

Our online courses combine a variety of elements to create an interactive and engaging learning experience. Learning is self-paced with students interacting with the content, engaging in discussions, and completing assignments. Our courses make use of the following:

  • Relevant case studies, articles and recommended readings
  • Self-grading quizzes and assignment submissions to evaluate what you have learned
  • Videos and live webinars
  • Networking and discussion forums

Certification

Upon successful completion of your Damelin Online Course, you will receive a Certificate of Completion. Your certificate will be issued in your registered name and couriered to you. You be certified you must achieve a minimum grade of 50%.

Module Outline

  • MODULE 0 | Orientation Week 1
    Navigating the Virtual Learning Environment
  • MODULE 1 | An Introduction to Sales Week 2
    Distinguishing between sales and marketing and exploring career paths in sales
  • MODULE 2 | Roles, Cycles and Trends Week 3
    Defining key roles within the sales function and understanding the sales cycle and trends
  • MODULE 3 | Prospecting Week 4
    Defining the concept of prospecting and applying the correct selling technique to the correct target market
  • MODULE 4 | Sales Communication Week 5
    Establishing best practices for email communication in sales and ensuring thorough preparation for sales presentation calls
  • MODULE 5 | The Mindset of a Sales Professional Week 6
    Getting to grips with motivation and how to self motivate
  • MODULE 6 | Strategy and Planning Week 7
    Identifying and managing a sales funnel and defining strategies for measuring success
  • MODULE 7 | Wrap-up Week 8
    Synthesise your learning journey experience

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