R9 728.00

course fees

11

modules

11 weeks

duration

Anytime

registration

Online Personal Branding


Career and Personal Development

Our world has gone online. Your personal and professional activities need to migrate. Be the online person you want to be.

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R9 728.00

course fees

11

modules

11 weeks

duration

Anytime

registration

Payment options available to you

Summary

Online branding is no longer simply the domain of sales or marketing savvy individuals or people who know their way around online platforms and technologies better than the average Joe. Anyone with an online footprint can do this. Join us on this journey to create a well-managed, structured presence for yourself, and gain the skills to help it evolve in the direction of your personal goals and preferences.

Subject Matter Expert

Julie Scott is a designer with a focus on strategy, brand development, complex, scalable visual identity and brand communication systems, and digital product design.

Over the past two decades, she has completed critical projects for some of the most influential blue-chip brands, and most prestigious public sector divisions in South Africa. She collaborated with some of the most brilliant entrepreneurial minds in branding and positioning some of the most exciting startups, globally and locally.

After working for award-winning international and local branding agencies, Julie established a successful strategy and design studio in Cape Town, working closely with clients in the USA, Canada, the UK, China, The Netherlands, Belgium, the Middle East, and South Africa. After 15 years, she closed her studio in early 2020 to participate more freely in teams across the globe in applying design as a tool of improvement, specifically as we prepare for the post-Covid-19 era.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offering advice and provide further clarification on any academic aspects.

Course and Technical Requirements

Course and Technical Requirements

BASIC REQUIREMENTS
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.

How We Engage with Students

Our online short learning programmes are broken into self-paced manageable modules designed to be interactive and engaging:

  • The programme is available to be viewed on smart devices and includes mobile, tablets and personal computers.
  • Relevant case studies, articles and recommended reading are part of supplementary resources available.
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
  • View a range of Introductory course videos by your Subject Matter Expert.
  • Scheduled live webinars are included with the Online Academic Tutor.
  • Network, collaborate and interact with your fellow participants and Online Academic Tutor via the discussion boards.

Certification

Upon successful completion of this online short learning programme, you will be awarded with a Damelin Certificate of Competence.

Module Outline

  • MODULE 0
    Orientation Module
  • MODULE 1
    What Online Personal Branding Means and Why it Matters
  • MODULE 2
    The Online World
  • MODULE 3
    Your Goals
  • MODULE 4
    Being You
  • MODULE 5
    Your Superpower
  • MODULE 6
    Your Digital Brand Identity
  • MODULE 7
    Your Audience and Personas
  • MODULE 8
    Setup Basics
  • MODULE 9
    Example of a Brand Identity
  • MODULE 10
    Wrap-up

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