R6 400.00

course fees

9

modules

9 weeks

duration

Anytime

registration

Introduction to Search Engine Optimisation


Future Studies

Discover aspects of Search Engine Optimisation, a basic evaluation of an existing website and how to evaluate the implementation of SEO elements.

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R6 400.00

course fees

9

modules

9 weeks

duration

Anytime

registration

Payment options available to you

Summary

Welcome to our Introduction to Search Engine Optimisation Online Short Course!

This course does not cover or require knowledge of web design, although it complements this aspect. Various aspects of Search Engine Optimisation (SEO) are covered in this course, and the final evaluation requires you to do a basic evaluation of an existing website, commenting on the successful implementation of relevant SEO elements (or lack thereof).

Subject Matter Expert

PROF. WEIDEMAN | Author

Prof. Weideman is the founder and leader of WARC – the Website Attributes Research Centre at CPUT. He graduated with a Doctorate in Information Science from the University of Cape Town in 2001. His publications have covered topics including website visibility, website usability, search engines, Internet marketing and information retrieval. He was appointed as an Associate Professor in 2004, and a full Professor at CPUT in 2008, and is an NRF rated researcher.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offering advice and provide further clarification on any academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficult in accessing our course content.

How You Will Learn

Our online short learning programmes are broken into self-paced manageable modules, designed to assist you throughout your learning process through diverse learning activities:

  • Learn through all your interactive course notes
  • Review case studies and supplementary resources
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions.
  • View a range of course video lectures presented our Subject Matter Experts
  • Network, collaborate and interact with your fellow participants and Online Course Facilitator via the discussion forum and Zoom webinars.

Certification

Upon successful completion of this online short learning programme, you will receive the recognition of your knowledge and skills with a Damelin Certificate of Competence. Your certificate of competence will be issued in your registered name and will be couriered at no additional cost.

You will be required to complete a series of assessments that will be facilitated through our virtual learning environment. Your course handbook will be made available to you once you have commenced with your short learning programme.

Module Outline

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