Certified Social Media Marketing Specialist

R24 668.00 R21 208.00

Course Fees
6 months


Have you ever wondered what goes into the marketing and social media of a brand? Has a brand’s social media account instantly grabbed your attention, leaving you in awe of their marketing team? And lastly, have you been intrigued to a point where you knew you wanted to be part of the genius team? This course was developed by the Digital Marketing Institute and by completing it, you can be part of the ever-changing digital social media marketing world. This course is ideal for the social media specialist or enthusiast looking to up their skill set in the digital world.


Welcome to the Specialist Certification in Social Media Marketing course. With this course, you will learn how to create and implement social media strategies to be able to excel in the digital space. This course teaches you the best digital practices and marketing techniques needed to boost a brand or product. At the end of this course, you will be able to identify trends, produce innovative and creative social media strategies, boost brand awareness and reach social media success. Over and above this, you will be able to interpret campaign analysis results in order to push brand sales and advance your social media marketing career.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.


To achieve certification as a Certified Digital Marketing Associate, you must successfully complete a 1-hour computer-based exam. Here are some tips for exam preparation:

  • Review the topic content, replaying any topics that you find complex or difficult
  • Make your own study notes and refer back to them frequently
  • Use the interactive quizzes and practical exercises to check your progress and as a convenient revision tool to practice and recall what you have learned
  • Watch the ‘Pearson Test Centres – What to Expect’ video
  • Review the Exam Information document, the Exam Booking Process document, and Pearson VUE Exam Regulations

The Pearson VUE test voucher is included in your course fee.

Pearson VUE test centres in South Africa:



  • MODULE 0
    Orientation Module
  • MODULE 1
    Social Research
  • MODULE 2
    Content Creation
  • MODULE 3
    Content Outreach
  • MODULE 4
  • MODULE 5
  • MODULE 6
  • MODULE 7
    Social Apps
  • MODULE 8
    Social Video
  • MODULE 9
    Marketing Automation
  • MODULE 10
    Strategy and Planning

Payment options available to you

credit card
payment plan
EFT/Direct Deposit


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