Advanced Brand Strategy Online Short Course
Online Short Course
This is a modular online course hosted by Damelin Online. This course will provide brand and marketing managers, entrepreneurs, as well as business owners, the tools to create, refresh or improve their brand value. Students will be equipped with the skills to link brand strategy and business strategy, as well the confidence to create a compelling and differentiated brand proposition and navigate their brand in a post-digital era.
YOUR ONLINE COURSE CHECKLIST
- Cellphone/Email for notifications and communication
- Reliable broadband internet access
- A PDF viewer (e.g. Adobe Acrobat)
- Microsoft Word/Pages (ability to export documents as PDF files)
- A web browser (latest version) e.g. Chrome/Firefox/Internet Explorer
- Ability to scan and upload documents
MEET YOUR SUBJECT MATTER EXPERT (SME)
Nicholas Kühne is Wunderbrand founder and owner. He has over 15 years’ experience working across the most exciting frontier markets in Africa and Asia. He cut his teeth at Nando’s working on Africa’s most iconic brand, he headed up marketing at MTV Africa (Viacom) and launched Comedy Central into Africa. Nicholas was also an MD of Interbrand in Africa, leading projects from from Airline rebrands to bank branch designs. He is passionate about working with brands in emerging markets to become global leaders. Nicholas is a guest lecturer at a variety of business schools and a regular keynote speaker. He has a degree with a double major of marketing & communications from the University of Johannesburg and is a Chartered Marketer.
meet your Online Academic Tutor
Each Damelin Online course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.
The Online Academic Tutor who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects of the course. As a complimentary online service, students will be contacted by their Online Academic Tutor over the phone and/or via their registered email address.
Orientation Module | Week 1
Module 1 | Week 2
Introduction to Brand Strategy
Module 2 | Week 3
Module 3 | Week 4
Creating a Great Brand Proposition
Module 4 | Week 5
Brand Architecture and Naming
Module 5 | Week 6
Module 6 | Week 7
Brand Internalisation and Customer Journey
Module 7 | Week 8
Brand Management in a Post-Digital Era
Module 8 | Week 9
Understanding Brand Value and Brand Strength
Module 9 | Week 10
Summary and Final Project
WHY An Advanced Brand Strategy COURSE?
Have you ever wondered how the likes of Apple, Disney and Uber have managed to create such powerful, differentiated and relevant brands in this competitive business environment? In this course you will be taken through the typical brand strategy process as used by leading agencies and large corporations to create and manage iconic brands. Understanding and building a credible link between brand strategy and business strategy is key to the success of any business wanting to make a mark in this hyper branded world.