Image source: www.slideshare.net
Our grandchildren and great grandchildren will never wonder what we thought about. They will read about it on the social media posts that we leave behind. An awesome fact, even if it does sound a little intimidating.
The same principle applies to creating a social media presence in business. The things we post will live on long after we’ve said it.
Social media has opened up our world in a way that we would never have anticipated. Sharing, connecting, liking and commenting have all become a way of communicating. Sharing is caring but oversharing, and most importantly, sharing without thinking can be detrimental.
Everybody loves social media until a crisis threatens to blow up. But if we think carefully about how we manage our businesses, our social media presence shouldn’t be a concern. There are potential pitfalls, but we shouldn’t go to the other extreme and not have a social media presence at all. Businesses without an online presence will miss a very important opportunity for connection with clients and an audience.
What does Social Media do for your Business?
Image source: www.growthgurus.com
Every brand has something that they care about. Social media is a fantastic way to communicate your values to people with a diverse range of media types.
A potential client might miss your television advert or your radio jingle. People browsing online have a little more time to go through ads, product offers, advertorials and other material.
With your business on social media platforms you will have the chance to become more digitally engaged as a brand. Through research, observation of trends and the wealth of information available, you will acquire knowledge and find new ways to leverage the market all the time.
Social media marketing is less about selling products and more about building trust and creating an authentic connection with people. It’s also an important space to have conversations, find out what people like and what keeps them engaged.
Brands and businesses may receive negative comments on social media. Hate campaigns and hacking are just a few. Equally, consumers are doubly quick to go online and criticise bad products and service.
The internet is full of digitally-savvy pirates, hackers and thieves. On an organisational level, it pays to keep a vigilant watch over all social media platforms in case security is breached. Accounts are easily duplicated and unsavoury material can be spread along with sensitive information being stolen.
Brands are wide open to criticism on social media. It is easy for a community manager to get caught up in this storm and say something from a place of passion. Staff will have to receive training on how to best communicate with social media explosions and implement that in the work environment.
Even though it has been around for a while, the truth is that there are still some grey areas when it comes to this space. Employees will need to be taught the difference between engaging on social media on a personal and professional level. What you would say to a buddy on your own profile would not be suitable on a business social media platform.
Image Source: www.stopcyberbullying.org
There are steps that every company can take when it comes to minimising social media risks in business. Here are some tips and best practises to help you on your way.
One of the most important rules of creating a crisis strategy is to go about creating one when there isn’t a state of emergency. Argue and debate about house rules, the styling of content, what to say to trolls, how to navigate criticism, no-go areas, how to respond to sensitive matters, what you say about world matters and if you would engage in conversations about newsworthy political matters.
Further than having a social media strategy in place, it helps to have a legal team to deal with unforeseen risks and social media disasters. Social media community managers and PR teams can take their cue in the bigger picture from a legal point of view.
Fact; there will be negative people on all Social Media platforms. That is the truth. In the unfortunate event that your brand is trolled on social media, you will need to address the matter. However there will have to be a limit to how much time, energy and focus you give to it.
As a business you will have to budget for secure software and technology to ensure that you don’t have a breach of security. It may seem like a big financial outlay, but rather have the security and peace of mind than an unexpected crisis. Allocate time, money and energy to social media training with specific focus on courses that relate to managing social media risks.
Most of us understand the basic principles of social media and how to post on those platforms. However doing so from a business perspective is a different game altogether. Within a work environment, there are definitely social media mistakes professionals should avoid.
As a business you will need to pay attention to:
The list is literally endless. Social media platforms require a bird’s eye view. With a specialist of social media in place, his or her role will be to guard and protect the integrity of the brand at all times.
People around the world are beginning to sit up and take notice of the power that social media has for business. In order to have a good experience and create a positive digital presence, it is essential to think ahead. With a little bit of thought, foresight and planning you can definitely implement simple and effective plans that will help you to manage social media risk in business.
About the Author
Media professional, senior writer and blogger at Educor Holdings. I blog about matters that relate to education and personal development. I am an out-of-the-box thinker, fascinated with perceptions of the mind’s eye, the power of imagination and creative learning. I am passionate about the human experience, and an avid believer in dialogue, breaking stereotypes, sharing information and the power of the arts. I also appreciate fine coffee and dark chocolate. Join me on this journey of knowledge and exploration.