So you’ve heard about SEO writing before, but exactly what does it mean? For a writer charged with passion and filled with creative ambition, it is easy to look at these kinds of words and algorithms and feel intimidated. But what is SEO and how or why should you even care about it if you are a writer?
For those who have yet to work with it SEO is an acronym which refers to Search Engine Optimisation. To spell it out your content or blog post will be optimised (in very specific ways) in order to have greater visibility on the internet. But why would you want greater visibility I hear you ask?
This is great news for any writer or business owner for that matter who wants to reach more people and/or have their products seen. However in order to do this, you have to immerse your mind in the science and algorithm of how to write such that Google indexes and ranks your content higher.
When your content is more visible online there is a greater chance to find leads, get fans and gain loyal supporters. As a writer or content creator, it is an opportunity that you would not want to miss.
As a creative writer, your mind may stumble at the idea of engineering a piece to rank well online. But rest assured that quality of writing need not suffer. First and foremost, your goal should be to create great content that is relevant to your audience. If you are creating a blog post or web material purely to mine the internet, Google will pick it up.
Your challenge as a writer is to find the balance between great content and leveraging off the science behind SEO.
If you are writing about a subject, what helps to frame it nicely from an SEO perspective is the use of keywords. An ideally optimised post consists of both long and short-tailed keywords.
As the name suggests a short-tail keyword is a short word. For example the word ‘chocolate’ is a short-tail keyword.
A long-tail keyword is often made up of a phrase or even sometimes a question that people would pose on the internet. An example of a long-tail keyword would be ‘How to bake a chocolate cake’. In a long-tail keyword phrases or questions that people are frequently looking for will appear together.
Part of the SEO writing process involves getting clear about what you would like to communicate. Then, putting pen to paper and doing critical keyword research. You may make use of the Google AdWords Keyword Planner tool to assist you in finding keywords and phrases.
Learn more about keyword usage for SEO writing
When it comes to SEO writing, you will need to ensure that your material is readable. But what does this mean for an aspiring writer or author? Each of us may argue that our writing is readable, but in the world of SEO readability refers to the following things:
The material that you write should be short, succinct and follow an active tone of voice.
There are a number of free online tools for readability that you can make use of. The most frequently used ones are the Flesch-Kincaid Readability formula and Readability.io
When it comes to writing content that is optimised for the engines of Google, having an effective title is everything. Blog titles that contain the following elements normally do better:
Reader Addressing Posts
Blogs that answer questions
One of the hallmarks of a good blog post is that it needs to contain backlinks. Essentially these are posts that link out to sites of authority on the subject of your blog post. If you are adding backlinks to your blog post (which you should be doing) try to link to sites that are reputable. As much as it may seem tempting to buy backlinks, rather go with links that are relevant to your content.
If you would like to remain on top of your game in the SEO writing space, here are some useful ways in which to do so.
The CoSchedule Headline Analyzer will analyse your intended blog title and give you a rating based on word balance, emotional value and power. Further than that it will also give you feedback on structure, grammar, readability and sentiment.
Sometimes you know what you want to write about but it is the angle that needs refining. A tool such as the Blog Title Generator
This is a WordPress affiliated plugin. Yoast is considered to be the most comprehensive search engine optimisation software that is available to WordPress users. So pretty much anybody blogging on a WordPress blog has access to the intelligence behind readability, keyword density, appropriateness of title and more.
Image Source: https://stnsvn.com
For those who are interested in getting more information and reading material on SEO blogging and content writing Yoast.com has a blog that will provide you with invaluable information. Read more on how to write and market content at the Yoast.com Blog
All sectors and markets are beginning to see the value of building trust, a brand identity and marketing good content. As you learn more about SEO principles you will realise that there will be new and exciting career opportunities opening up for you. Find out more about how SEO can improve your career options.
If you are a professional writer or blogger and would like to begin making an impact in business with your content, it is always useful to frame it with SEO principles. Who knows you may just begin to dominate the World Wide Web one blog post at a time!
About the Author
Media professional, senior writer and blogger at Educor Holdings. I blog about matters that relate to education and personal development. I am an out-of-the-box thinker, fascinated with perceptions of the mind’s eye, the power of imagination and creative learning. I am passionate about the human experience, and an avid believer in dialogue, breaking stereotypes, sharing information and the power of the arts. I also appreciate fine coffee and dark chocolate. Join me on this journey of knowledge and exploration.