Online Personal Branding Short Course
Online Short Course
In Partnership with
Welcome to this Online Personal Branding short course. This is a modular online course hosted by Damelin Online.
The modules of this short course have been designed especially with the aim to:
- Identify your personal brand narrative
- Describe the value of an online platform
- Identify the most suitable platform for your personal brand
- Describe how to market to your target audience
YOUR ONLINE COURSE CHECKLIST
- Cellphone/Email for notifications and communication
- Reliable broadband internet access
- A PDF viewer (e.g. Adobe Acrobat)
- Microsoft Word/Pages (ability to export documents as PDF files)
- A web browser (latest version) e.g. Chrome/Firefox/Internet Explorer
- Ability to scan and upload documents
MEET YOUR SUBJECT MATTER EXPERT (SME)
Mike Saunders is an international keynote speaker, digital thought leader, author, and founder and CEO of DigitLab. DigitLab was voted one of South Africa’s best digital agencies in 2012, providing services in social media, SEO, advertising, digital research, mobile apps and web development. In 2015, Mike launched the DigitLab Academy, with the aim to educate marketers and support the academic industry with sound digital strategy education material.
Another brainchild of Mike’s is Digital Swarm, a nationwide digital community that drives the growth of the digital marketing industry.
Mike has been recognised by his peers as one of the Top 20 South Africans to Follow on Twitter (2012). He has also been awarded Special Honours for his contribution to the industry, at the New Generation Awards.
Mike has over 10 years’ experience in the digital industry. In 2016, he released his first book The Five Year Mark, in which he details the lessons he learned while establishing his businesses.
Throughout his career, Mike’s expertise has been recognised by industry giants and he has worked with some of the world’s most prestigious organisations, including Vodafone, Bidvest, IBM, Toyota, KPMG, Norton Rose and SPAR.
meet your academic advisor
Each Damelin Online course is assigned their own academic advisor, who is ready and waiting to guide and assist their learners throughout their online learning experience.
The Academic Advisor who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Academic Advisor to answer questions, offer advice and provide further clarification on any academic aspects of the course. As a complimentary online service, students are contacted by their Academic Advisor over the phone or by email.
Orientation Module | Week 1
Module 1 | Week 2
Finding Your Voice
Module 2 | Week 3
The Value of a Platform
Module 3 | Week 4
Owning Your Platform
Module 4 | Week 5
Marketing Your Platform
Module 5 | Week 6
Module 6 | Week 7
WHY An Online Personal Branding COURSE?
Your personal brand is one of the most valuable assets you can control. No matter what you’re trying to achieve in life, your personal brand can help you achieve it. Personal brands help establish credibility, increase your online influence, grow your career, generate sales, and expand your professional network, just to name a few.
In today’s hyper-connected digital era we see the untapped potential in helping your personal brand reach new heights. The Internet has become a powerful platform that allows us to build brands much quicker and stronger than we could before.